Case study

ROdeo ROse Market

A photo of Rodeo Rose Market. There are two women shopping clothing racks with shirts and purses.

HOW IT STARTED

Rodeo Rose first connected with us after we created UGC at their very first thrift market pop-up. From the beginning, it was clear the brand was building something special. Rooted in community, creativity, and a modern take on girlhood.

They weren’t looking to sell on social. They wanted content that captured the spirit of the brand in a fun, girly, inclusive way highlighting the magic of local markets, spotlighting their vendors, and romanticizing the everyday Gen Z girl lifestyle. The goal was to translate that energy into scroll-stopping content while building brand consistency across platforms.

Rodeo Rose was seeking a true creative collaboration: a partner who could help ideate brand moments, produce aesthetic UGC, and bring their evolving vision to life online through thoughtful storytelling.

OUR STRATEGY

After a discovery call and a deep dive into Rodeo Rose’s onboarding questionnaire, we developed a custom social media strategy designed to bring the heart of the brand to life.

The strategy centered on clear, intentional content pillars—markets, thrift, fashion, vendors, and Gen Z lifestyle—to ensure the brand voice felt cohesive, recognizable, and community-driven. We leaned heavily into UGC paired with lifestyle and product-focused visuals to capture the essence of girlhood and create a sense of FOMO around market moments.

Once the strategy was approved, we moved into content production with detailed creative briefs for each pop-up. This ensured every piece of content aligned with Rodeo Rose’s aesthetic, values, and long-term vision—while still leaving room for spontaneity and authenticity. All content was intentionally crafted, reviewed, and aligned as the brand continued to evolve.

  • Top 5 performing reels on Instagram
  • Social media analytics report showing growth in views, interactions, followers, and content shares from January 17 to February 15, with summary graphics and statistics highlighting new audience growth.
  • Thumbnail collage of five TikTok videos showing lines of people outside shops, displays of jewelry and accessories, watches, a modern building, and clothing racks inside a store.
  • Text and social media comments about jewelry events and market strategies, with a promotional message about organic growth and marketing insights.

THE RESULTS

Short-term impact (first 60 days):
 In just 60 days, Rodeo Rose experienced significant organic growth across both Instagram and TikTok—a direct result of intentional strategy, strong storytelling, and the brand’s bold creative vision. What makes this growth especially meaningful is where it began. Rodeo Rose Market scaled from 200 followers on Instagram and TikTok into a highly engaged, multi-platform community. Entirely through organic strategy, creator-led content, and intentional storytelling.

  • TikTok:

    • 86K+ post views

    • 9K profile views

    • 2.8K shares

    • 12K likes

    • 143 comments

  • Instagram:

    • 201K+ post views

Long-term growth (one year):
Over the course of a year, Rodeo Rose scaled into a highly engaged, loyal community—without spending money on ads.

  • 14K+ followers on Instagram

  • 8K+ followers on TikTok

  • $38K in delivered monetary value (Q1 January 2026)

  • Instagram:

    • 1M awareness

    • 654K views

    • 371K reach

  • TikTok:

    • 200K total video views

    • Two standout videos reaching 86K and 83K views

    • 90%+ views from new audiences

In a single month, Rodeo Rose gained 2.2K Instagram followers and 2K TikTok followers, with an audience that was highly targeted, engaged, and actively asking questions about upcoming markets. Proof that the content was resonating with the right people.

This growth was powered by organic strategy, creator-led content, and a brand that genuinely understands its community.

Content

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Content 🤳